Bungie’s Destiny is widely considered to be the biggest game release of 2014. So far all of the marketing (except the awesome live-action trailer) has focused on the PlayStation, as Sony signed a marketing deal with Activision for the game. Aside from some exclusive weapons and maps that the PlayStation 4 will have until next fall, the game is actually being released on both systems this Tuesday.
Due to the marketing deal between Sony and Activision, Microsoft isn’t allowed to advertise the game on the Xbox. So they came up with a funny Destiny Fragrance site that looks like it’s advertising a new fragrance, but when you click for more information it gives you this:
OKAY, SO HERE’S THE LOWDOWN
Destiny is actually an epic new first-person shooter, available on Xbox. Thing is, we didnâ€™t have permission to run adverts for the game.
So we didnâ€™t.
Thanks for smelling that something was up.
Now get the game and become a legend.
It’s very similar to the underdog style marketing we saw from Sega during the Genesis days, and hopefully we see more of this sort of thing from Microsoft as it’s pretty funny.